{"id":3436,"date":"2023-06-06T09:40:31","date_gmt":"2023-06-06T07:40:31","guid":{"rendered":"https:\/\/www.naircenter.com\/la-ia-retos-y-desafios-de-la-nueva-revolucion\/"},"modified":"2026-01-14T12:03:04","modified_gmt":"2026-01-14T11:03:04","slug":"ai-challenges-and-dilemmas-of-the-new-revolution","status":"publish","type":"post","link":"https:\/\/www.naircenter.com\/en\/ai-challenges-and-dilemmas-of-the-new-revolution\/","title":{"rendered":"AI: challenges and dilemmas of the new revolution"},"content":{"rendered":"
\n

Designing better strategies, standing out from competitors, and gaining a deeper understanding of customers and of one\u2019s own products are some of the benefits that artificial intelligence brings to business development and competitiveness.<\/span>\u00a0<\/span><\/p>\n

Today it is used to automate processes, to\u00a0programme\u00a0machines to carry out high-volume tasks in less time than human beings; likewise, to capture and\u00a0analyse\u00a0information, and even for precise,\u00a0timely\u00a0medical diagnoses.<\/span>\u00a0<\/span><\/p>\n

To imagine where AI will evolve and to understand its transformative power, the DNN Encounter held this Tuesday brought together experts in the field, who not only spoke about the advantages but also about the new opportunities it generates, as well as the ethics and responsibility involved in using this technology.<\/span>\u00a0<\/span><\/p>\n

Alberto Monge, CTO of LIS Data Solutions; Stella Salvatierra, deputy director of DATAI and professor at the Faculty of Economics at the University of Navarra; David Aranguren, head of the Information and Communication Technologies team for National Projects at Zabala Innovation; and \u00c1ngela Bernardini, head of Innovation and Technological Transformation at NAIR Center, were the protagonists of the round table in which they explained their view of AI in the business sphere, noting that its impact on the economy and industry \u201cis very large and affects a wide spectrum of companies\u201d.<\/span>\u00a0<\/span><\/p>\n

Artificial intelligence is increasingly present in companies, and the fact is that its implementation is\u00a0revolutionising\u00a0society despite being at\u00a0a very early\u00a0stage, as Stella Salvatierra explained: \u201cWe are in a development\u00a0phase\u00a0and it is going to have an impact on every aspect of society.\u201d<\/span>\u00a0<\/span><\/p>\n

Its widespread uptake\u00a0indicates\u00a0that \u201cit has come to stay\u201d and that we are heading \u201ctowards the mass adoption of a technology that can provide specific solutions to the problems we have today\u201d,\u00a0said David Aranguren.<\/span>\u00a0<\/span><\/p>\n

For example, AI can bring many improvements to\u00a0industry. Industrial robots use machine learning to improve production efficiency and reduce errors on the assembly line,\u00a0in order to\u00a0increase their production capacity.<\/span>\u00a0<\/span><\/p>\n

In addition, AI is also used to expand the capabilities of these tools so that they can carry out increasingly complex tasks, from welding and assembling electronic components to complex surgeries with greater precision,\u00a0control\u00a0and less invasive procedures for the patient.<\/span>\u00a0<\/span><\/p>\n

The advance of this technology was associated during the event with the implementation of the Internet. \u201cTwenty-five or thirty years ago we said that the Internet would be a basic necessity, and the same will happen with this,\u201d commented Stella Salvatierra.<\/span>\u00a0<\/span><\/p>\n

The reality is that, today, Artificial Intelligence is set to become the cornerstone of the Internet in the coming years, and the big tech companies are already taking positions in this regard.<\/span>\u00a0<\/span><\/p>\n

\u201cWe are going to see changes in the type of business\u00a0and, above all, in\u00a0how that business is sold. Each company, in\u00a0a different way, will have to learn to adapt,\u201d said \u00c1ngela Bernardini. AI is\u00a0revolutionising\u00a0companies\u2019 production processes, and its possibilities have increased exponentially in just a few months.<\/span>\u00a0<\/span><\/p>\n

Numerous start-ups have already incorporated this technology. Alberto Monge cited fashion firms that use it \u201cto understand their users\u2019 tastes and to anticipate trends\u201d as an example.<\/span>\u00a0<\/span><\/p>\n

Artificial intelligence (AI) has left a significant mark on\u00a0numerous\u00a0fields, and medicine is no exception. With the advance of technology and the growing volume of medical data available, AI has shown its capacity to\u00a0revolutionise\u00a0healthcare. From early diagnosis to medical research, artificial intelligence is delivering invaluable benefits. During the DNN Encounter, some of the most notable medical benefits that artificial intelligence can offer were explored, as Stella Salvatierra explained:<\/span>\u00a0<\/span><\/p>\n

\u201cA lot of mental-health trials are under way, and in this\u00a0field\u00a0it is going to have quite significant possibilities. There are various applications to improve and to know patients better.\u201d<\/span>\u00a0<\/span><\/p>\n

Another application\u00a0is\u00a0in\u00a0precision medicine, which is becoming a reality thanks to artificial intelligence. AI algorithms can\u00a0analyse\u00a0patients\u2019 genetic data and provide specific treatment recommendations based on individual characteristics. This enables the administration of more effective,\u00a0personalised\u00a0medicines, avoiding ineffective or harmful treatments. In addition, AI can also help doctors predict a patient\u2019s response to a given treatment, allowing for more\u00a0timely\u00a0and precise adjustments.<\/span>\u00a0<\/span><\/p>\n

\u201cPersonalised\u00a0medicine is already a reality. We are working on it at the university,\u201d said DATAI\u2019s deputy director and professor at the Faculty of Economics at the University of Navarra, Stella Salvatierra.<\/span>\u00a0<\/span><\/p>\n

This argument supports the Chartered Community\u2019s commitment to\u00a0personalised\u00a0medicine, one of the priority axes of the S4, which positions Navarra as a pioneering region at national level in approving a comprehensive strategy in this area. In fact, it is\u00a0emerging\u00a0as one of the most dynamic biomedical clusters in Spain, and among the technological fields with\u00a0a very high\u00a0specialisation\u00a0index, it is worth highlighting food chemistry,\u00a0pharmaceuticals\u00a0and biotechnology.<\/span>\u00a0<\/span><\/p>\n

The encounter\u00a0sought\u00a0to answer the most\u00a0common questions\u00a0that arise from the implementation of this technology. For example, whether jobs may be affected. According to the\u00a0Organisation\u00a0for Economic Co-operation and Development, 14% of jobs worldwide could be affected by the irruption of Artificial Intelligence, and it is necessary to be aware of the risks involved in these technologies in order to have responses ready that will\u00a0minimise\u00a0and manage them as effectively as possible.<\/span>\u00a0<\/span><\/p>\n

\u201cIt is true that there is\u00a0risk, but there are also opportunities. It will transform jobs but create many others,\u201d said Alberto Monge, who also explained that it is not always possible or desirable to incorporate it into a given job, whether for reasons of efficiency,\u00a0ethics\u00a0or legality.<\/span>\u00a0<\/span><\/p>\n

Another of the issues present in this field is the absence of a law to regulate it, as Bernardini explained: \u201cWe do not have legislation. We are moving so fast that it is difficult for scientists and politicians to agree, given the pace of progress in just a few months.\u201d<\/span>\u00a0<\/span><\/p>\n

In the absence of legislation, the European Parliament has presented a proposal for an Artificial Intelligence Act, the first in the world. The EU, which had been preparing this text for two years, has introduced changes following the irruption of the latest developments in generative AI, such as ChatGPT or Midjourney.<\/span>\u00a0<\/span><\/p>\n

Bernardini explained that the proposed law will enter into force in 2025 and will prohibit the deployment of certain practices, such as the use of facial recognition in public places\u2014that is, any algorithms that classify people in one way or another\u2014and establishes basic rules based on levels of risk ranging from \u201cminimal\u201d to \u201cunacceptable\u201d.<\/span>\u00a0<\/span><\/p>\n

The AI Act will prohibit remote biometric identification systems \u201cin real time\u201d in publicly accessible spaces; biometric\u00a0categorisation\u00a0systems that use sensitive characteristics (such as race or gender); predictive policing systems (based on profiles, location or past criminal\u00a0behaviour); and emotion-recognition systems in law enforcement, border management, the workplace and educational institutions.<\/span>\u00a0<\/span><\/p>\n

Lastly, the close of the encounter, moderated by the journalist and presenter Alberto Guzm\u00e1n, focused on the challenges facing society in the face of the abrupt appearance of artificial technology and the absence of a legislative framework to regulate it.<\/span>\u00a0<\/span><\/p>\n

\u201cThere are a great many ethical challenges and cooperation between governments and companies is necessary, even if we are behind,\u201d commented Aranguren.\u00a0Picking up on\u00a0this, \u00c1ngela Bernardini asked\u2026<\/span>\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Designing better strategies, standing out from competitors, and gaining a deeper understanding of customers and of one\u2019s own products are some of the benefits that artificial intelligence brings to business…<\/p>\n","protected":false},"author":3,"featured_media":3437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"yoast_head":"\nAI: challenges and dilemmas of the new revolution - NAIR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naircenter.com\/en\/ai-challenges-and-dilemmas-of-the-new-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI: challenges and dilemmas of the new revolution - 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