Consumer Behaviour in Mobile Health Applications (mHealth)

Both at local level in Navarra, Spain, and European level and according to the WHO, promoting health is a strategic priority. mHealth applications are considered a potential tool for combating physical inactivity, a significant overall risk factor. The research proposed focuses on Big Data analysis to understand the behaviour of consumers who adopt mHealth applications.

   

Project funded by the "MRR Investigo Programme", an initiative supported by the European Union in the framework of the Next Generation programme, which facilitates the recruitment of research staff.